The MS in Marketing Analytics (MSMA) is a fast-track degree that equips students with in-depth expertise in marketing analytics. Marketing analytics professionals contribute to business value by effectively identifying, analyzing, and communicating about data to support marketing decision making. The program is designed for the recent college graduate or early to mid-career professionals who are looking for careers as pricing analysts, social media analysts, market researchers, demand forecasters, sales planning optimization specialists, and retail analysts.
Admission requirements are detailed in the Admission section of the Bulletin.
Degree Requirements
The MS in Marketing Analytics (MSMA) is a flexible program that can be completed in 2-3 semesters on a full-time basis or 4-5 semesters on a part-time basis.
MS Marketing Analytics Unit Breakdown
| Core Courses |
18 Units |
| Business Analytics Electives |
4 Units |
| Marketing Electives |
10 Units |
| Total Degree |
32 Units |
Core Courses
- Marketing Management (2 units)
- Marketing Research (4 units)
- Business Analytics I (4 units)
- Business Analytics II (4 units)
- Applied Interdisciplinary Strategy (4 units)
Business Analytics Elective Courses
4 units selected from approved courses from the Drucker School. Some courses offered by the Institute of Mathematical Sciences or the Center of Information Systems and Technology may be taken if approved in advance.
Marketing Elective Courses
10 units of marketing electives taken from the list of current courses offered as part of the MBA marketing concentration.
University Policies. University policies detailed in the Academic Policies section of the Bulletin apply.