The MS in Marketing Analytics (MSMA) is a fast-track degree that equips students with in-depth expertise in marketing analytics. Marketing analytics professionals contribute to business value by effectively identifying, analyzing and communicating about data to support marketing decision making. The program is designed for the recent college graduate or early to mid-career professionals who are looking for careers as pricing analysts, social media analysts, market researchers, demand forecasters, sales planning optimization specialists, and retail analysts.
Admission requirements are detailed in the Admission section of the Bulletin.
Degree Requirements
The MS in Marketing Analytics (MSMA) is a flexible program that can be completed in 2-3 semesters on a full-time basis or 4-5 semesters on a part-time basis.
Students may complete the program online or in a traditional “on-ground” format; however, students may not mix courses between the two formats.
MS Marketing Analytics Unit Breakdown
| Core Courses |
16 Units |
| Business Analytics Electives |
8 units |
| Marketing Electives |
8 Units |
| Total Degree |
32 Units |
Core Courses
- Marketing Management (2-4 units)
- Business Case Study (2 units)
- Business Analytics I (4 units)
- Business Analytics II (4 units)
- Capstone (4 units)
Business Analytics Elective Courses
8 units selected from approved courses such as Business Analytics III and Marketing Research or from the Institute of Mathematical Sciences or the Center of Information Systems and Technology
Marketing Elective Courses
8 units of marketing electives taken from the list of current courses offered as part of the MBA marketing concentration. Examples include: Consumer Behavior, Customer Experience Management, New Product Development, Strategic Brand Management, Integrated Marketing Communications, Social Media, Smart Products, and Marketing Strategy
University Policies. University policies detailed in the Academic Policies section of the Bulletin apply.