MGT 721 - Consumer Behavior

This course is designed to enhance class members’ knowledge and skills of applied research in the field of consumer behavior. This course aims to give class members experience in conducting research. In addition to reading about what organizational researchers and practitioners do, class members will be doing applied research. The course will afford members an insider’s view of the joys and pains of applied research, either by building on previous empirical work or beginning a new research program. Each class member will work under the guidance and supervision of the professor on an applied research project with the goal of presentation and publication.
Units: 2
Enrollment is exclusive to students who are in the Ph.D. in Executive Management program.
Course Type: Seminar