PSYCH 350UX - User Experience: Design and Strategy

UX researchers, designers, engineers and entrepreneurs must work collaboratively to create innovative and compelling user-centered products and services. The process of developing a shared vision of a product’s value proposition requires an open mind to experimentation and failure. User Experience Design and Strategy includes practices that, when conducted empirically, are a better guarantee of a successful product than just writing a bunch of code and crossing your fingers. This course is a combination of contemporary methodologies culled from several disciplines including user research, interaction design, and business strategy. Topics will include: competitive analysis and identification of marketplace opportunities, value innovation, rapid prototyping, customer discovery, and designing for conversion using metrics. By the conclusion of the course each student should be equipped with a strategic method to quickly and effectively launch a product or service online.
Units: 4
Course Type: Seminar