PSYCH 327 - Applying Principles of Social and Behavioral Change

This applied persuasion course will review social psychology theory and research in attitude and behavior change with the goal of informing attempts to influence changes in socially important contexts such as health and social justice. Students will become aware of persuasion theory and research in across a multitude of areas including: attitude formation and change, attitude-behavior congruity, cognitive and affective bases of attitudes and behavior, source and receiver issues impacting effective persuasion, etc. Moreover, they will learn how to apply this content to actual health and socially important contexts. Throughout the course, examples of applied persuasion will be drawn from past and ongoing real-world interventions and media campaigns.
Units: 4
Course Type: Seminar