MGT 483 - Innovation and Design Thinking

As individuals and organizations operate in an increasingly complex and dynamic environment, exploiting existing opportunities is no longer enough to compete and survive. Many creative organizations are taking a new approach, looking to create new options that may not yet exist in the current landscape. Design Thinking is an approach that uses the principles and techniques that would be used by a designer to create something new. This course teaches students that process, while also connecting it to traditional models of strategy development including competitive positioning/re-positioning and Blue Ocean strategy. Used together, they provide a unique and formidable toolset for any kind of organizational or entrepreneurial endeavors.
Units: 4
Enrollment is exclusive to students in the following programs: Management, Executive Management, Arts Management, and Leadership.
Course Type: Seminar