2019-2020 Bulletin 
    Jul 29, 2021  
2019-2020 Bulletin [ARCHIVED BULLETIN]

Marketing Analytics, MS

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The MS in Marketing Analytics (MSMA) is a fast-track degree that equips students with in-depth expertise in marketing analytics. Marketing analytics professionals contribute to business value by effectively identifying, analyzing, and communicating about data to support marketing decision making. The program is designed for the recent college graduate or early to mid-career professionals who are looking for careers as pricing analysts, social media analysts, market researchers, demand forecasters, sales planning optimization specialists, and retail analysts.

Admission requirements are detailed in the Admission  section of the Bulletin.

Degree Requirements

The MS in Marketing Analytics (MSMA) is a flexible program that can be completed in 2-3 semesters on a full-time basis or 4-5 semesters on a part-time basis.

MS Marketing Analytics Unit Breakdown

Core Courses 18 Units
Business Analytics Electives 4 Units
Marketing Electives 10 Units
Total Degree 32 Units

Core Courses

  • Marketing Management (2 units)
  • Marketing Research (4 units)
  • Business Analytics I (4 units)
  • Business Analytics II (4 units)
  • Applied Interdisciplinary Strategy (4 units)

Business Analytics Elective Courses

4 units selected from approved courses from the Drucker School. Some courses offered by the Institute of Mathematical Sciences or the Center of Information Systems and Technology may be taken if approved in advance. 

Marketing Elective Courses

10 units of marketing electives taken from the list of current courses offered as part of the MBA marketing concentration. 

University Policies.  University policies detailed in the Academic Policies  section of the Bulletin apply.

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